Bousquet, the influencer mentor, sees that as a benefit, with more people negotiating higher fees from sponsors. While students risk wasting money, the social media teachers are ultimately increasing their own competition. “It’s very much tailored to where the creator is,” Jenco said. Other students require a more substantial review of things like the scripts for videos. Sometimes she can answer questions in an email or text message. The fees range from $500 to $4,500, based on the clients’ needs. Instead of teaching online classes, she charges a monthly rate to consult with companies and individuals one-on-one. Jenco, who has over 110,000 followers on TikTok, describes herself as “anti-course.” “The information was generic and lacked value beyond what I could find on Google for free,” she said. A year and a half ago, social media strategist Caitlin Jenco paid $200 to take an Instagram management course. Not all influencers have found online courses worthwhile, however. TikTok said its fund is just one way creators get compensated, and the social media app’s tools allow the creators to be compensated directly by their fans. They allege that TikTok’s “Creator Fund” doesn’t offer enough resources to pay all of its successful content posters, especially as more people go viral on the platform. Creators like science commentator Hank Green and technology reviewer Safwan AhmedMia have publicly complained that TikTok underpays its influencers, especially relative to other sites such as YouTube. “If you want to be a creator, you need to be doing multiple things,” says Mae Karwowski, chief executive officer of influencer marketing agency Obviously.įor TikTokers, multiple revenue streams can be especially important. Successful online courses can diversify influencers’ incomes. Her sales overall doubled last year, she said. Her premium offering comes with one-on-one support, as well as a two-day retreat with other students in the program. Galbato charges as much as $9,000 for six months of live coaching. Bousquet markets her ten-week course for just under $400. Moravcik sells his prerecorded class, including roughly eight hours of content, for under $40. Bousquet advises her students to limit TikTok videos to 10 seconds to increase the chance viewers will watch them multiple times, for example. Like Moravcik, many of the lessons are easy to implement. Kristen Bousquet, a 28-year-old “influencer mentor” who created a course in January 2021, sells weekly live lessons as well as access to planning materials like organizational calendars and templates outlining how best to negotiate with potential sponsors.
“If you study the formula, anyone can do it,” he said. Simple tricks - like posting often and consistently - can help users increase their followings, according to Moravcik. Darius Moravcik, a 32-year-old technology entrepreneur who writes about online marketing under the name Darius Mora, documents his own journey as a TikTok personality and shows users how he boosted his follower count from zero to more than 35,000 in three months. And others, like Galbato, teach about the art of viral marketing itself.Ĭourses vary in length and focus. Financial strategists peddle money planning tips. Chefs with big followings give online cooking lessons. It’s such a big business, influencers are now selling courses to each other on a variety of topics. The influencer marketing business is already a $20 billion industry and one that’s projected to grow as social media users increase and brands seek out online talent to pitch their products on YouTube, Instagram and other sites.
Galbato says she’s on track to take in $4 million in revenue this year. She charges $700 for a package that includes that course as well as other tools, such as sample email pitches and access to a members-only Facebook support group. That’s why Galbato launched “The Influencer Bootcamp,” 20 hours of prerecorded lessons in how others can monetize their social media presence.
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